UI/UX Designer · Available for projects
Interfaces that feel
effortless to use.
I’m Naeema Yaqoob — I design clean, conversion-focused websites, dashboards and mobile apps for founders and small businesses who want their product to feel as good as it looks.
Years designing
Projects shipped
Happy clients
Reply time
Selected Work
Portfolio
Rosella Analytics
SaaS Dashboard
34% lift in activation after a full dashboard redesign.
Calm Wellness
Mobile App
Booking flow cut from 6 steps to 3 across iOS and Android.
Maisoné
E-commerce
Editorial storefront that doubled average session time.
Flowgen
Landing Page
Conversion-focused hero that raised trial signups by 41%.
What I Do
Services
UI/UX Design
User flows, wireframes and polished interfaces built around how people actually behave — not guesswork.
Website Design
Websites that feel effortless: sharp layout, clear hierarchy, and a path that leads visitors straight to the enquiry.
Landing Pages
One page, one job — convert. Stripped-back messaging, strong visual rhythm and a call-to-action nobody misses.
SaaS Dashboards
Complex workflows made simple, so users onboard faster, stay longer and stop churning on confusing screens.
Mobile App Design
iOS and Android interfaces with intuitive navigation and smooth flows from first launch to loyal user.
Design Systems
Reusable components, tokens and documentation so your product stays consistent as the team grows.
About
Quietly obsessive about detail.
I’ve spent the last six years designing digital products for founders, startups and small teams. My approach is simple: understand the user, remove everything that gets in their way, and make what’s left feel considered.
Every project starts with research and structure — flows, hierarchy, and the questions most people skip. The visual layer comes after, and that’s what makes the final interface feel calm instead of decorated.
Available for freelance projects and long-term retainers, worldwide.
How We Work
The Process
Discover
We talk goals, users and what success actually looks like.
Structure
Flows and wireframes first, so the thinking is right before the pixels.
Design
High-fidelity screens, a consistent system and interaction detail.
Handoff
Developer-ready files, specs and support until it ships.